I was born in São Paulo, the youngest of three daughters. My father was an entrepreneur, and my mother has always been an artist. She worked with decoration and crafts, and her talent with her hands was undeniable.

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My grandmother, like my mother, was also an exceptional cook. Her pastel was unforgettable, her gnocchi was divine, and her grilled cheese tostex on French bread with a slightly burnt crust still makes my mouth water just thinking about it. I carry vivid memories of our family birthday parties—colorful cakes, dolls dressed just like me, delicious homemade sweets, and beautifully crafted mini sandwiches. These memories hold a special place in my heart and remain creative inspirations that continue to influence my work today.

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I studied Industrial Design at FAAP and, while still in college, started working at an animation studio. I painted final artworks frame by frame, a meticulous process that fascinated me. I began creating drawings and sculptures, spending endless hours producing pieces that gave me a deep sense of fulfillment. At 21, I joined TVC, a production house where I learned immensely. I prepared product packaging mockups, until one day I began assembling sandwiches for McDonald’s—an experience that led me to work exclusively with them for several years.

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The recognition and support of friends and creative partners, combined with passion and dedication, opened the doors to working with major brands and remarkable new clients.

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Paula Rainho

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